Men & Beauty - Why the shame?

Men & Beauty - Why the shame?

Men regularly talk about various health related topics like fitness, healthy diets and supplements, but when it comes to an important health topic like skincare, there isn’t much being said. Why is that so? 


There is a misconception, especially among men that having a skincare routine is not masculine. Being ashamed of your skincare regimen as a man will only be a disservice to your skin. 


First of all, there is no ‘right way’ to be a man or how you choose to express masculinity. In fact, taking care of your appearance should be the basis of your own self expression. So, why not be someone who instantly impresses because you clearly take care of yourself and the way you look. Because the truth is, people are going to notice the way you look - how good, or not so good your skin looks - regardless of what you do. 


Starting as early as your mid 20s, your body starts intrinsic aging. For example, your collagen production starts to slow down and so your skin’s elasticity decreases and also becomes less firm, leading to wrinkles and fine lines. The years of UV exposure also adds up and pigmentation will start to show. Aging affects everyone differently, but it is still something inevitable. 


So while you may not notice signs of aging right now, it is definitely on its way. However, with effective skincare, the process of aging is slowed down. For men that are just getting into skincare, start with 3 simple steps for your morning skincare routine. 


  1. Cleanser - Kaleanser Face Wash

A gentle gel cleanser formulated to remove dirt and oils, making your face feel soft and healthy, without stripping away the skin’s natural moisture barrier


  1. Moisturiser - Idyllic Fields 

A soft and light creme textured, daytime moisturiser to effectively provide hydration and relief from any redness and irritation. 


  1. Sunscreen - Morning Glow 

Protect your skin from the sun’s UV rays that cause premature aging - always remember to end your skincare routine with sunscreen!


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