What is skin flooding?

What is skin flooding?

The trend known as "Skin Flooding" is all about quenching your skin's thirst for hydration. By breaking down the name itself, its purpose becomes clear: hydrate, hydrate, hydrate. Skin flooding involves a methodical layering of products in a specific sequence to deeply and enduringly hydrate the skin. This routine involves using a cleanser, serum, and moisturiser, with the serum being the star player. This skincare tsunami aims to flood your skin with moisture, leading to a multitude of benefits, from heightened hydration and an amplified glow to a smoother and softer texture.

Skin flooding is a technique suitable for all skin types, although it tends to be particularly advantageous for skin that appears lacklustre, parched, and dehydrated. Even sensitive skin can revel in the benefits of Skin Flooding, as the extra moisture can bolster the skin's protective barrier. Those with oily skin can join the Skin Flooding party (yes, oily skin needs hydration too!), but they might want to limit their drenching sessions to once or twice a week or as needed.


Skin Flooding is as easy as one, two, three—and maybe four. The Skin Flooding process is essentially a regimen, hyper-focused on maximum hydration. Here’s our favourite way to flood:

1) Cleanse: An essential step in any regimen, including the Skin Flooding routine. For this, we love our Kaleanser Face Wash. It’s a gentle cleanser that helps dissolve impurities and dirt with kale and soy extracts. Glycerin is also present to soothe and soften the skin.

2) Spritz on some mist: We love to go in with our Dew Potion Essence Mist for this step! As a 100% waterless mist, Der Potion is jam-packed with antioxidants and glycerin, working to

instantly bring moisture to the skin. It also acts as a penetration enhancer that amplifies the effectiveness of other skincare products, making it the ideal product for skin flooding!

3) Serum: This is when you introduce a serum like our Youth Beam Anti-ageing Night Serum. Youth Beam is the absolute skin booster that provides your skin with instant hydration and skin relief, nourishing your skin and repairing cellular damage while you sleep!

4) Moisturise: Once your serum has been absorbed, apply your moisturiser. We’re fans of finishing the Skin Flooding technique with our Dream Capsule Overnight Sleeping Mask! Its sensational silky air-whipped texture melts into your skin, delivering long lasting hydration. It is formulated for all skin types and promises plumper and brighter skin with repeated uses!

If you're aiming to elevate your skin's moisture for that sought-after hydrated appearance, Skin Flooding could be the trend worth exploring. This method might just help you achieve that supple, cushiony, well-hydrated skin you've been dreaming of. So, don't hesitate—dive in and let the flood of moisture begin!

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